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How to Make Your Company Look Fabulous in 2009

by A.J. McClary on 23. Feb, 2009 in Web Design

When building a successful empire, branding is everything. So many businesses are brilliant at network marketing, talking the talk, walking the walk, and making sales. These qualities are good-and they work-but many companies don’t realize the huge mistakes that make them look inferior. Here are a few tips that will make any business look huge:

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Configuring your website to work with JAWS

by A.J. McClary on 16. Feb, 2009 in Web Design, Web Development

These are the Top 10 tips to making your website accessible to the blind or visually impaired using the world’s most popular screen reader.

Is your website optimized for screen readers? Have you tested it lately? Many webmasters don’t take into consideration design methods that allow visitors with disabilities to easily use their website.

By refraining to follow industry guidelines, they’re completely cutting off a significant portion of the population from accessing their online presence. While there are many levels of accessibility webmasters should follow, here are my top ten tips to making your website easier to use to blind and low-vision visitors:

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Building a PPC Friendly Website

by A.J. McClary on 18. Dec, 2008 in Web Design

Building a website for PPC is a much different process than building a search engine optimized website. Although a profitable website should be balanced to function well for PPC and SEO, since with PPC you’re spending your hard earned money on traffic, you need to make sure that your web design is achieving results. (more…)

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Section 508 Checklist

by A.J. McClary on 19. Jun, 2008 in Web Design

The following checklist covers all aspects of Section 508. Use this as a guide to ensure your application is in compliance. (more…)

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Ads – Google AdWords Part III

by A.J. McClary on 31. Jan, 2008 in Web Design

Your advertisement is the second most important item in Google AdWords. As I’ve mentioned in the last segment, your number one goal is to get your Click-Through Rate (CTR) up, since Google charges you more for the amount of impressions you receive rather than the actual Cost Per Click (CPC). So, you want to get as many clicks as possible for every thousand impressions to get your money’s worth in this business, and a good advertisement is going to make that happen. I’m not going to go into detail about verbiage or marketing concepts that make a good ad. Instead, I’m going to give you a few times that will increase your CTR. (more…)

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