Helping people get to know who their users are!

What I’ve Learned From Podcasting

Monday, I aired my very first podcast for SolarSwift.com. The name of the show is “Results Driven Marketing” and it’s a resource devoted to transforming your website into your most valuable asset. Because this was my first show, there was a huge learning curve I needed to overcome-and I thought it would be nice to [...]

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Exciting News for SolarSwift

I am very exited to share with you all the great things that are coming to SolarSwift in the next 4-6 weeks. These things include the development of a powerful Internet Marketing iPhone Application, a Weekly Podcast downloadable on iTunes, and a monthly Video subscription on YouTube.

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New Keyword Strategies

For as long as I can remember, keyword research has been an intimidating task for anybody I’ve worked with. After all, it’s the most important part of an Internet Marketing strategy-finding the words and phrases searchers use when they look for products and services. When starting a campaign, I spend at least 20-30 hours researching [...]

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Why Don’t I Have a PageRank Yet?

Many companies who are starting out notice Google has yet to assign a PageRank to their website. Usually this is identified by a PR0. While this rank could also be the result of SPAMdexing, it’s more likely that you’re waiting for Google to rank you. If you have a significant number of back links in [...]

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Using Social Networks to Enhance Internet Marketing Strategies

I always hated the idea of Social Networking because publishing personal information to the public frightened me. We’re living in the times of Too Much Information (TMI). In the 1990′s I would laugh at those who consistently changed their “away” message on AOL Instant Messenger. A friend of mine was so infatuated that every time [...]

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