Archive | Internet Marketing RSS feed for this section

What I’ve Learned From Podcasting

by A.J. McClary on 13. Mar, 2009 in Internet Marketing

Monday, I aired my very first podcast for SolarSwift.com. The name of the show is “Results Driven Marketing” and it’s a resource devoted to transforming your website into your most valuable asset. Because this was my first show, there was a huge learning curve I needed to overcome-and I thought it would be nice to share some of my experiences with you all. (more…)

Read full story • Comments { 0 }

Exciting News for SolarSwift

by A.J. McClary on 02. Mar, 2009 in Internet Marketing

I am very exited to share with you all the great things that are coming to SolarSwift in the next 4-6 weeks. These things include the development of a powerful Internet Marketing iPhone Application, a Weekly Podcast downloadable on iTunes, and a monthly Video subscription on YouTube.

(more…)

Read full story • Comments { 0 }

New Keyword Strategies

by A.J. McClary on 09. Feb, 2009 in Internet Marketing

For as long as I can remember, keyword research has been an intimidating task for anybody I’ve worked with. After all, it’s the most important part of an Internet Marketing strategy-finding the words and phrases searchers use when they look for products and services. When starting a campaign, I spend at least 20-30 hours researching targeted keywords, so you can understand my frustration when I see websites that don’t do their homework. You can always tell when a website is poorly thought out when their bounce rate (rate of departure due to irrelevant data) is through the roof. (more…)

Read full story • Comments { 0 }

Why Don’t I Have a PageRank Yet?

by A.J. McClary on 30. Jan, 2009 in Internet Marketing, User Experience

Many companies who are starting out notice Google has yet to assign a PageRank to their website. Usually this is identified by a PR0. While this rank could also be the result of SPAMdexing, it’s more likely that you’re waiting for Google to rank you. If you have a significant number of back links in the Google search results, but no PageRank–there is a very good chance that you actually do have a PageRank, but it just hasn’t been published by Google’s PR servers yet. There is a 2-3 month delay, according to representatives at Google, before your PR is made public.

(more…)

Read full story • Comments { 0 }

Using Social Networks to Enhance Internet Marketing Strategies

by A.J. McClary on 14. Jan, 2009 in Internet Marketing

I always hated the idea of Social Networking because publishing personal information to the public frightened me. We’re living in the times of Too Much Information (TMI). In the 1990′s I would laugh at those who consistently changed their “away” message on AOL Instant Messenger. A friend of mine was so infatuated that every time he showered, he would update his auto responder to “I’m hoping in the shower, be back in 20 minutes”. (more…)

Read full story • Comments { 0 }
Older Entries »