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Elements of Content Strategy

by A.J. McClary on 18. Jul, 2010 in Information Architecture

Content strategy is a fairy new buzz word that’s been heavily promoted in the UX field for the past year or so. Focus on quality content is often neglected in almost any area of information architecture. I think it’s rather pathetic, considering the purpose of IA is to provide a good content experience to our users. Content development, in my mind, is made up of five different disciplines. One content strategist isn’t going to know all five areas, it’s more common for them to specialize in just a few of these. They are going to come from variety of backgrounds, including technical, marketing, literary, and subject matter related. Whether you already have a content strategist or you’re looking to invest in one, here are some roles to focus on:
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