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Back Link Techniques

by A.J. McClary on 28. Dec, 2007 in Web Design

There are ethical ways to exchange links. Like I mentioned earlier, there is a very thin line between white hat and black hat SEO, so be very careful how you use what you learn. These techniques can help your website grow and at the same time make the internet a better place, or they can SPAM the internet with irrelevant links and get you into serious trouble with the search engines. (more…)

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Optimizing Your Website for MSN

by A.J. McClary on 26. Dec, 2007 in Web Design

MSN, also known as Live Search, has become a very intimidating search engine to optimize a website on. Because Google and Yahoo! take up so much time to optimize, spending hours conforming to MSN’s specifications can be a chore. (more…)

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Optimizing Your Website for Google

by A.J. McClary on 23. Dec, 2007 in Web Design

Let’s face it; Google is the world’s largest and most popular search engine. If you are unable secure a ranking within their search results for your related keyword, you are not going to get very many organic hits to your website. It is important to know, as an internet marketer and web designer, how Google operates and how their algorithm behaves and changes. (more…)

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Building an SEO Friendly Website

by A.J. McClary on 21. Dec, 2007 in Internet Marketing, Web Design

Building a search engine friendly website can be a difficult thing, but it’s absolutely essential to getting quality traffic to your website. There are two kinds of SEO, black hat and white hat optimization. The actual line between the two are very thin, but black hat is frequently referred to websites that use spam and unethical techniques to gain a search engine ranking by beating the system, and white hat refers to websites that gain search engine ranking by having quality content and following the search engine rules. (more…)

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Keyword Research

by A.J. McClary on 20. Dec, 2007 in Internet Marketing, Web Design

Researching keywords can take you a very long way. This is one of the reasons why I recommend to my web design students to read this book before they get involved with website that may or may not be successful. Before I get into the technicalities of researching keywords, I’d like to tell you a story of a failure I had when I first started out in Internet Marketing. (more…)

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