I’m an Internet Marketer by trade. It is my full-time career to make websites look good and make money for people. The problem that I constantly see, however, is that a lot of my clients simply don’t understand everything involved with making a website marketable. Some think that it’s your web design that makes you marketable, with the “if you build it, they will come” mentality. Some are more concerned about simply having a website with a contact page, with the “if I have a website, everyone will find me and contact me instantly” mentality. The truth is, it takes a lot of work to a get a website together that is marketable and achieving the conversions you’re looking for. Here is my formula. I can’t guarantee it will work for every business, but it certainly works for me. (more…)
Building a PPC Friendly Website
by A.J. McClary on 09. Jan, 2008 in Web Design
Building a website for PPC is a much different process than building a search engine optimized website. Although a profitable website should be balanced to function well for PPC and SEO, since with PPC you’re spending your hard earned money on traffic, you need to make sure that your web design is achieving results. (more…)
How to Mask Your Affiliate Links
by A.J. McClary on 07. Jan, 2008 in Web Design
Masking affiliate links is very important, and in this lesson, I’m going to show you how to do it with ease. A lot of affiliates do not mask their affiliate links and they’re loosing money because of lost traffic because of it. Here are a few reasons why they need to be hidden:
- Google can recognize an affiliate link when they see one. It’s a simple algorithm really, if Google crawls a hyper link that forwards to another hyper link, it can easily assume that the link is an affiliate link and it will either lower your Quality Score (if promoting through Google AdWords) or lower your PageRank (if promoting through SEO).
- People are getting smarter and they notice when they see *.*.clickbank.net…or if they see a hyper link with a number next to it, they’re getting sent to a website that is trying to sell them something.
- If you’re promoting your website through e-mail marketing, SPAM filters are getting smarter every day and if one affiliate screws up, it ruins it for everyone trying to use similar hyper links from the same domain.
Here are a few methods to solve this problem: (more…)
Generating Revenue from Google AdSense
by A.J. McClary on 02. Jan, 2008 in Web Design
If you already have a heavy traffic website (or if you have an idea to build one) you can easily generate revenue from relevant advertisers. Google AdSense is the best product for this because the advertisements are so precise to what the person is looking for; they’re very likely to click on your link and make you more money than any other service. When marketing your website for SEO, generating revenue from relevant advertising is a must, but it should not be used when marketing your website for PPC. (more…)
Article Submission Techniques
by A.J. McClary on 30. Dec, 2007 in Internet Marketing, Web Design
As I’ve mentioned before, search engines are getting smarter everyday—so the schemes webmasters use to improve their PageRank can change at anytime. Google is going into the direction of relevancy and their goal is to give the person searching for a specific keyword exactly what they’re looking for. This is why having a high quality website that searchers want to visit is so important. (more…)
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- Writing Cross Browser Friendly CSS (Mozilla vs. IE) 05. Dec, 2007
- How to Mask Your Affiliate Links 07. Jan, 2008
- Using Fitness for Self Mastery 04. Dec, 2009
- It’s okay to break the rules sometimes 12. Apr, 2010
- Elements of Content Strategy 18. Jul, 2010
- Armedia.com Blog: Software design is in crisis 15. Jul, 2010
- Being the Bad Cop 06. Jul, 2010
- Creating the User Experience—Experience 28. Jun, 2010
- 5 Weeks of Cognitive Walkthroughs 10. Jun, 2010
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