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Google Insurance. Why you can’t afford to be unprotected.
A new year is approaching and we’re starting to see a new turn in Internet Marketing. I have this conversion about once a week with new clients and most find this topic both fascinating and frightening at the same time–so I felt this is the perfect venue to talk about Google Insurance and why every [...]
Testing Different Domain Names
Do you have a product that you would like to promote nationally, worldwide, or just on a much grander scale, but have no way to actually track the effectiveness of your television or radio ad? I just learned a really groovy trick around this from analyzing the techniques of some large marketing schemes.
Using Negetive Keywords
Did you know that Google allows you to bid on Negative keywords as well? This can help you out tremendously if you do your research. For example, if I were promoting a digital product, like a “learn to sing” course, I would probably want to remove certain types of visitors from my website. You can [...]
Landing Page – Google AdWords IV
As I’ve mentioned in the first three parts of this series, the amount of money you pay per click is comprised of a strong relationship between your AdGroup’s and keywords, your advertisement, and your Click-Through Rate (CTR). There is one final thought that I would like to add as I conclude Google AdWords Part IV. [...]
CTR – Google AdWords Part II
In part one of the series, I gave you a simple outline of a methodology that optimizes your PPC campaigns. Under this methodology, your number 1 goal is to find profitable keywords and milk them for all they’re worth. To do this, you need to increase your Click-Through Rate (CTR). You see, Google AdWords is [...]
