Helping people get to know who their users are!
Video Blog

Are you using “reset” buttons on your forms?

Does your website contain forms that include an HTML reset button? If you’re using this godforsaken tag, I think you’re making a big mistake. I can’t tell you how many times I’ve observed users accidentally clicking the reset button and leu of submitting the form. The two are obviously not interchangeable and I feel the [...]

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Articles

Flesch Reading Ease Score—say what?

I thought I would take a minute and talk about a topic that many content strategists and user experience professionals ignore: While we are all at different reading levels, the fact remains that the majority of American’s can barely read. This very statement should influence the way that content strategists, copywriters, information architects write and [...]

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Video Blog

Usability Recruiting: Selecting Good Participants

Click to tweet: “I’m reading @ajmcclary’s Usability Recruiting: Selecting Good Participants”. Usability recruiting is often a very convoluted and under-invested task that is by far one of the most important parts of usability testing. When usability recruiting is not done well, you often get no-shows, flakes, and non-relevant participants. Here is some advice that will [...]

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Video Blog

8 Ways To Improve Website Performance

Click here to tweet this article to your followers! Website performance is not just a usability issue, also a overarching user experience issue. Learn my 8 ways to Improve Website Performance and Usability. Want website traffic? Google factors your page load time into their algorithm—placing skinnier websites toward the top of the search results. Want [...]

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Articles

5 Weeks of Cognitive Walkthroughs

I just completed over a month of back to back usability testing sessions for different clients along the eastern seaboard. This consecutive approach to cognitive walkthroughs was exhausting. I’m literally sitting on the plane about to pass out–thankful I’ve finally got a day off to relax tomorrow. As a UX consultant, I often find myself [...]

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