Archives
Elements of Content Strategy
Content strategy is a fairy new buzz word that’s been heavily promoted in the UX field for the past year or so. Focus on quality content is often neglected in almost any area of information architecture. I think it’s rather pathetic, considering the purpose of IA is to provide a good content experience to our [...]
Google Insurance. Why you can’t afford to be unprotected.
A new year is approaching and we’re starting to see a new turn in Internet Marketing. I have this conversion about once a week with new clients and most find this topic both fascinating and frightening at the same time–so I felt this is the perfect venue to talk about Google Insurance and why every [...]
Search Engine Optimization Tips
There is a lot of hype when it comes to SEO, so we thought it would be a great idea to provide you all with an excellent outline of best practices. This list includes white-hat techniques that ensure your website has a long term, and healthy, relationship with the search engines.
My “Formula” to Getting Traffic
I’m an Internet Marketer by trade. It is my full-time career to make websites look good and make money for people. The problem that I constantly see, however, is that a lot of my clients simply don’t understand everything involved with making a website marketable. Some think that it’s your web design that makes you [...]
Optimizing Your Website for MSN
MSN, also known as Live Search, has become a very intimidating search engine to optimize a website on. Because Google and Yahoo! take up so much time to optimize, spending hours conforming to MSN’s specifications can be a chore.
