A new year is approaching and we’re starting to see a new turn in Internet Marketing. I have this conversion about once a week with new clients and most find this topic both fascinating and frightening at the same time–so I felt this is the perfect venue to talk about Google Insurance and why every company can’t afford to be without it.
I’m an Internet Marketer by trade. It is my full-time career to make websites look good and make money for people. The problem that I constantly see, however, is that a lot of my clients simply don’t understand everything involved with making a website marketable. Some think that it’s your web design that makes you marketable, with the “if you build it, they will come” mentality. Some are more concerned about simply having a website with a contact page, with the “if I have a website, everyone will find me and contact me instantly” mentality. The truth is, it takes a lot of work to a get a website together that is marketable and achieving the conversions you’re looking for. Here is my formula. I can’t guarantee it will work for every business, but it certainly works for me. Continue Reading…
MSN, also known as Live Search, has become a very intimidating search engine to optimize a website on. Because Google and Yahoo! take up so much time to optimize, spending hours conforming to MSN’s specifications can be a chore. Continue Reading…
Search Engine Optimization is not a one size fits all formula. Just because our optimization worked great for Google, it does not mean that it will be the same for Yahoo! or any other search engine. Yahoo has been around for a very long time and is one of the oldest search engines on the Internet. Because of this, they have longevity of providing results to searchers and they have the statistics to show exactly what people are looking for. This is why many advertisers use the Overture (Yahoo Search Marketing) suggestion tool to plan their marketing campaign with Yahoo! Continue Reading…
Let’s face it; Google is the world’s largest and most popular search engine. If you are unable secure a ranking within their search results for your related keyword, you are not going to get very many organic hits to your website. It is important to know, as an internet marketer and web designer, how Google operates and how their algorithm behaves and changes. Continue Reading…
Building a search engine friendly website can be a difficult thing, but it’s absolutely essential to getting quality traffic to your website. There are two kinds of SEO, black hat and white hat optimization. The actual line between the two are very thin, but black hat is frequently referred to websites that use spam and unethical techniques to gain a search engine ranking by beating the system, and white hat refers to websites that gain search engine ranking by having quality content and following the search engine rules. Continue Reading…
I’m going to let you in on a big secret for getting your website in as many search engines you can think of as fast as possible. You’re not going to believe how easy it is! You’d be surprised how many companies charge hundreds of dollars to “manually” submit you to the top 500 search engines, but I have a method that is so simple it makes you wonder how these guys stay in business. Continue Reading…