Tag Archives: SEO

Elements of Content Strategy

by A.J. McClary on 18. Jul, 2010 in Information Architecture

Content strategy is a fairy new buzz word that’s been heavily promoted in the UX field for the past year or so. Focus on quality content is often neglected in almost any area of information architecture. I think it’s rather pathetic, considering the purpose of IA is to provide a good content experience to our users. Content development, in my mind, is made up of five different disciplines. One content strategist isn’t going to know all five areas, it’s more common for them to specialize in just a few of these. They are going to come from variety of backgrounds, including technical, marketing, literary, and subject matter related. Whether you already have a content strategist or you’re looking to invest in one, here are some roles to focus on:
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Google Insurance. Why you can’t afford to be unprotected.

by A.J. McClary on 29. Dec, 2008 in Internet Marketing

A new year is approaching and we’re starting to see a new turn in Internet Marketing. I have this conversion about once a week with new clients and most find this topic both fascinating and frightening at the same time–so I felt this is the perfect venue to talk about Google Insurance and why every company can’t afford to be without it.

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Search Engine Optimization Tips

by A.J. McClary on 26. Dec, 2008 in Web Development

There is a lot of hype when it comes to SEO, so we thought it would be a great idea to provide you all with an excellent outline of best practices. This list includes white-hat techniques that ensure your website has a long term, and healthy, relationship with the search engines.

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My “Formula” to Getting Traffic

by A.J. McClary on 17. Jan, 2008 in Internet Marketing, Web Design

I’m an Internet Marketer by trade. It is my full-time career to make websites look good and make money for people. The problem that I constantly see, however, is that a lot of my clients simply don’t understand everything involved with making a website marketable. Some think that it’s your web design that makes you marketable, with the “if you build it, they will come” mentality. Some are more concerned about simply having a website with a contact page, with the “if I have a website, everyone will find me and contact me instantly” mentality. The truth is, it takes a lot of work to a get a website together that is marketable and achieving the conversions you’re looking for. Here is my formula. I can’t guarantee it will work for every business, but it certainly works for me. (more…)

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Optimizing Your Website for MSN

by A.J. McClary on 26. Dec, 2007 in Web Design

MSN, also known as Live Search, has become a very intimidating search engine to optimize a website on. Because Google and Yahoo! take up so much time to optimize, spending hours conforming to MSN’s specifications can be a chore. (more…)

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