I have a client who found his niche a few years ago in the healthcare field. A family member of his was diagnosed with autism and the parents did not know what to do. He saw the child’s mother trying everything to treat his disorder and dealt with many struggles along the way. He almost immediately found a very profitable niche: desperate mothers wanting answers to their child’s illness. He started doing research and found vitamin supplements and lifestyle changes that helped children with autism and put his findings into an e-book–which he now sells for $39.95. Whether his book works or not is beside the point, he is able to make over $700 per day off of a specific niche market and he does very little work to make that happen!

I’d like to invite you to explore the Micro Niche Finder Tool. It’s an amazing product that I use to find niches very easily. You can compile reports, track trends, and easily determine if the niche you’d like to get involved with might be profitable or not.

The biggest benefit to marketing to a niche audience is that paying for traffic is super easy. Think about it, your click through rate is going to be higher so you’re cost-per-click will be lower, your keywords will be more precise and your conversions will be much more cost effective, and your overall cost per conversion will be much lower because your competition is much smaller.

If you find a product within a niche market that you like, don’t think of them as a competitor. Rather, think of them as assurance that the niche is popular and can be monetized. Here are a few popular niches you could explore. To find products for the specific niche, simply type the keyword into Google and click on the publisher’s advertisement. Here are some examples of great niche markets that you can explore:

• Beauty and Skincare – find a book that teaches you how to look younger and remove stretch marks, moisturize your skin, keep your hair health and clean, or get rid of winkles, etc. This is a very popular niche that women respond to!
• Becoming Organized – find a book that helps you organize. Notice all of the televisions shows that are beginning to tailor to dirty people? “Clean House” on the Style Network is a perfect example of this. If you can find a book that you can resell that makes organization easy, create storage space, etc, you will be able to target a great audience!
• Customer Service – A book about what kind of language that can be used in a customer service environment, dealing with complaining customers, creating a happy work environment, entertaining customers, dealing with difficult customers, etc, are great niches to explore. Any number of these can sell very well to your target audience!
• Pet Care – Pet care is something that many people interested in. If you can find a book that teaches you how to train your pet, teach it tricks, control fleas and odors, or stop dog aggression are wonderful markets to explore!
• Fashion – How to get a deal when shopping and how to bargain, making an impact on your wardrobe, how to dress with style, how to shop on a tight budget, or how to color match your clothes are good niches as well.
• Gardening – Most people do not have green thumbs. If you can find a product to teach you how to fix a bad lawn, how to create a magical garden, creating an herb garden, or take care of houseplants are all great niches.
• Fitness – Weight loss is another popular niche, but so is maintaining the perfect weight, keeping your whole family healthy, getting on a fitness regiment, building muscle, etc.
• Health – If you can target a health audience, like someone dealing with cancer, or if you have a natural cure for a disease, or if you can teach someone how to deal with a disorder like ADD or Down syndrome, you can target another very “desperate” audience.
• Home Repair – Everyone wants to learn how to do it themselves. If you can teach someone how to paint, put up drywall, fix plumbing, or wire electric outlets, you target another great audience.

The best way to purchase rights to a product is by contacting the author of the product. You can purchase anything ranging from software, e-books, and even entire companies-everything on the internet is for sale!

he first step to promoting a product online is to find an affiliate program for a “high gravity” product that pays out high commissions. As I mentioned in the last chapter, affiliates should not sign up for an affiliate program unless they are making at least $30 off of it. Since most programs involve digital products, it might be wise to not join programs that pay lower than 75% because of possible product returns (which result in lost commissions). To find the right affiliate program I recommend going to ClickBank and choosing a product in their marketplace to promote.

Once you find a product that has a high gravity rating, pays a high commission, and seems to be a high quality product, the best thing to do is contact the product developer. I like to explain that I’m an affiliate and want to promote his or her product and I usually ask for a free complimentary copy-and they usually give me a copy no questions asked. It also helps to tell them exactly what you are trying to do because they might have feedback that can help you. For example, when promoting Jamorama, I used Google AdWords to advertise my guitar lesson review. The great people at Rock Star Recipes were kind enough to tell me to exclude the entire county of the Philippines from advertising because traffic from that country usually results in several clicks but very little sales. I also learned from Jamorama that the only countries that actually generate conversions of 1% or better are USA, UK, Canada, Australia, Singapore, Netherlands, New Zealand, France, Norway, Italy, Ireland, Hong Kong, Denmark, Chile, Switzerland, Austria, Croatia, Slovakia, Estonia, Iceland, Bahrain, Trinidad and Tobago, Qatar, Bermuda, Kazakhstan, Zambia, Antigua and Barbuda, and South Africa. This saved me hundreds of dollars in lost revenue just by contacting to product owner.

The next thing you need to do is figure out how you’re going to promote this product. Do you have a mailing list? Statistics show that a good mailing list will have the highest conversions out of any other media. Are you going to use Pay per Click advertising? If you are, I recommend creating a review website with an honest review of the product and place your affiliate link within the body of the review. This usually results in the best conversions when advertising throughout a review page. It is also important, however, to have many relevant articles on your website to prevent Google from flagging you as spam.

Another way to generate money as an affiliate is to create a web page where you collect e-mail addresses from people that are interested in the topic. Creating a page with a form and offering some kind of bonus for signing up for your list can have many benefits. First off, you gain a very valuable piece of information: the e-mail address of someone that is interested in a particular category of products. Now, you have the ability to market several products to a person over a specific period of time. I like to use GetResponse for this service because it allows me to collect e-mail addresses and do certain things with it.
Some affiliates find success by building web pages that advertise part of the sales copy for the product and offer a special bonus or rebate to customers who purchase the product via their affiliate link. Of course, you need to read the terms and conditions of your affiliate program before you use this concept. ClickBank, for example, does not allow its affiliates to offer rebates to their customers and neither do several other affiliate managers.

One method affiliate marketers use to sell their products is by writing very extensive and quality articles for customers to read. The concept is that you write content that people want to read, overtime Google rates you well in the search engines, and you use your articles to sell you product. This is a very effective way to sell products because the sales are done subliminally and everybody wins. You can also compliment your articles with Google AdSense, which allows you to have advertisers fund your website. Really good websites can generate thousands of dollars per month in AdSense revenue alone!

If becoming an affiliate marketer is something of interest to you, then I recommend signing up for Affilorama. I’ve been using it for years and absolutely love the product. It has helped me generate a lot of extra income from affiliate programs and I believe it’s a must for beginner affiliates!