Tag Archives: Research

Research and Competition Analysis

by A.J. McClary on 02. Dec, 2007 in Web Design

Research is essential to building any business and when you’re building a website for someone, you’re essentially building their business for them. Before getting started it is important to learn exactly what the company does and what the website is intended for. Are they trying to sell something? What are they trying to sell? Who are they trying to sell to? Or are they trying to build an online entity? How do they bring business their way? These are questions that you need to ask yourself and your client before developing a website. Your research is the most effective way to make sure a website is successful, and the best way to do that is to analyze the competition. See what colors competitors are using on their websites and notice the content that is being utilized. Ask your client who their biggest competitor and “out-design” their website. If you spend the time to build their website better than their competitor’s their website will be mor successful in the long run. (more…)

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Writing quality content for your website

by A.J. McClary on 01. Dec, 2007 in Internet Marketing, Web Design

Many people are probably wondering why I give so much free information in my 6-day mini course. This is a very complex and growing industry and so many people think that Internet Marketing is hard and they usually quit shortly after they get started. I’m going to reveal to you another one of my secrets: Quality content will bring quality traffic to your website. This is true for both SEO Marketing and PPC Marketing. (more…)

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You have a website idea, can you market it?

by A.J. McClary on 01. Dec, 2007 in Internet Marketing, Web Design

Everyone gets excited when they feel they have a brilliant idea, but it’s important to remember that good ideas are not always marketable. It’s actually one of the biggest mistakes people make in business-that their idea is so magnificent everyone is going to want to buy it, when in fact nobody will ever care about the website you’re trying to develop. (more…)

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