Tag Archives: PPC

New Keyword Strategies

by A.J. McClary on 09. Feb, 2009 in Internet Marketing

For as long as I can remember, keyword research has been an intimidating task for anybody I’ve worked with. After all, it’s the most important part of an Internet Marketing strategy-finding the words and phrases searchers use when they look for products and services. When starting a campaign, I spend at least 20-30 hours researching targeted keywords, so you can understand my frustration when I see websites that don’t do their homework. You can always tell when a website is poorly thought out when their bounce rate (rate of departure due to irrelevant data) is through the roof. (more…)

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Building a PPC Friendly Website

by A.J. McClary on 18. Dec, 2008 in Web Design

Building a website for PPC is a much different process than building a search engine optimized website. Although a profitable website should be balanced to function well for PPC and SEO, since with PPC you’re spending your hard earned money on traffic, you need to make sure that your web design is achieving results. (more…)

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My “Formula” to Getting Traffic

by A.J. McClary on 17. Jan, 2008 in Internet Marketing, Web Design

I’m an Internet Marketer by trade. It is my full-time career to make websites look good and make money for people. The problem that I constantly see, however, is that a lot of my clients simply don’t understand everything involved with making a website marketable. Some think that it’s your web design that makes you marketable, with the “if you build it, they will come” mentality. Some are more concerned about simply having a website with a contact page, with the “if I have a website, everyone will find me and contact me instantly” mentality. The truth is, it takes a lot of work to a get a website together that is marketable and achieving the conversions you’re looking for. Here is my formula. I can’t guarantee it will work for every business, but it certainly works for me. (more…)

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Creating a Site Targeted Campaign

by A.J. McClary on 16. Jan, 2008 in Internet Marketing, User Experience

Google AdWords is an excellent way to bring traffic to your website. The problem is, that in competitive markets, it can get very expensive bringing that traffic in–especially when 20 other people are bidding on your same keyword and to get a first page listing will cost you upwards of $2.00 per click. It can get very expensive to promote your product when you’re spending $100 on advertising to make $50. Just imagine if your competition is 200 instead of 20? (more…)

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Building a PPC Friendly Website

by A.J. McClary on 09. Jan, 2008 in Web Design

Building a website for PPC is a much different process than building a search engine optimized website. Although a profitable website should be balanced to function well for PPC and SEO, since with PPC you’re spending your hard earned money on traffic, you need to make sure that your web design is achieving results. (more…)

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