Google Insurance is a series of methologies geared to protecting your business from frustrated customers, nasty competition, and slander via blogs, forums, and other venues that can be used to negatively impact your company’s image. It is important to perform a series of best practices to prevent a bad situation from happening. This can easily be done through regular SEO maintenance.

Consider the following doomsday scenario: You have a profitable business, several employees, large accounts, and a fairly high retention rate. While most of your customers are very satisfied, you have one client who is difficult. This client verbally abuses you, is never satisfied, and spends every waking moment making doing business with them as miserable as possible. You make a decision that it is time to let this particular client go and cut your losses.

The client decides to get revenge and writes a negative rant about you in their blog. A bad situation gets worse when Google crawls the blog, which has a better PageRank, and their blog entry ranks higher than your website. Suddenly, when your company is Googled, that blog entry ranks higher for all of your targeted keywords–including your company name.

New business comes to a complete halt and current clients decide to take their business somewhere else. You consider suing the blogger for slander, but you realize that there is no use. You have no choice but to restructure under a different name and start over.

Although you may not hear about it often, this situation happens every day to companies who fail to take the proper precautions to ensure their website is optimized for the search engines. Proper SEO could have prevented this bad situation from becoming a corporation killer.

Here is a list of things every company should be doing:

• Make sure your PageRank is not “0″. That PageRank is reserved for websites that are new and have not been ranked yet. Sometimes, a “0″ ranking is a result of being delisted from Google because of blackhat SEO.
• Check to see who is linking to you and who you are linking to. Use “link:www.yourdomain.com” in the search query to see what your backlinks are. You should have backlinks with high PageRanks, this will ensure that your PageRank is high and your website is healthy.
• Consider hiring an Internet Marketing firm to manage all aspects of your website’s health.

SEO is not just a method of bringing traffic to our website, it is also a safety mechanism. It is important to understand that in this economy, many companies are getting nastier and many are investing in Internet Marketing firms to enlarge the gap between them and their competition.

Since you’re paying for your traffic, you can’t afford to have any distraction on your website whatsoever. I like to only use PPC for websites that are extremely targeted and in a niche market-otherwise you’re probably wasting your money. Here are a few steps you need to take to help optimize a website for PPC:

• Remove advertising from your website. Nothing makes a customer want to leave more than visiting a website full of ads. Advertising also encourages your users to click on your ads and leave your website.
• Case studies show that single column websites perform better for PPC websites. Perhaps you’ve seen these “squeeze” pages before, where all of the content on a website is incorporated into one large page? Believe it or not, this simplistic design performs very well and is one of the most effective ways to make a sale.
• Make your sales pitch extremely targeted and do not sway from the point you’re trying to make.
• Include a call to action and repeat that call to action throughout the page. This means if your call to action is to have the user sign up for your newsletter, mention it several times throughout your copy.
• Most of the time, your headline is the only thing your visitor reads before they exit your website. Make sure that your headline matches exactly what existed in your advertisement.
• Finally you need to use multivariate testing. This means that you test several different versions of a web page and see which one performs better. You should test the copy of the following items of your web page:
  • Headline
  • Calls to Action
  • Caption Copy
  • Graphical Elements
  • Body Copy

I cannot stress enough about relevancy and how important it is to the success of your online business. Here is my formula for success and it has worked for so many. Just remember the following:

Success = The Search Query + The Advertisement +
The Headline of Website + The Copy

All of the above should match up completely in relevancy. If a person types in “how to design a website” into Google, they should see an advertisement that reads “how to design a website” and then the web page he clicks should read somewhere in the headline “how to design a website”. The copy of the web page should contain everything about your “how to design a website” product. This is where most people run into problems with PPC advertising. The secret is to keep everything as relevant as possible!

Since you’re an Internet marketer and you’re becoming an internet marketer, you are going to save a lot of money by not having to hire an SEO specialist. They are very expensive and are able to charge outrageous prices because they’re effective, fast, and know all of the tricks that I’m about to reveal to you. Here are some words to live by:

• If you can help it, do not register a new domain name. Google’s aging delay causes new domains to have a very poor PageRank for several months until the website is found to be relevant. If you already have a website that is well established or you have means to acquire one, my first recommendation to you is to do that.
• SEO takes a lot of time; therefore, if you expect to see results soon you should pick another field. Many SEO specialists recommend waiting almost a year before the keyword phrases will show up the way you intend to in the search engines. This is why it is important to build a website with keyword dense paragraphs and lots of quality content that people are interested in.
• Pick a niche market. If you pick a target audience, you will be able to target more people. Instead of worrying about what the GoogleBot is crawling, worry more about helping people get the information they need-the traffic will always follow.
• Research your audience and keywords. Do not consider using keywords that are not going to guarantee you traffic and try to avoid writing articles nobody is interested in reading. Sometimes controversial issues, press releases, and following trends are the best ways to secure traffic immediately.
• Once you’ve chosen your audience, you can target your keywords by visiting other websites, communities, forums, chat rooms, or other sources to find out exactly what people are looking for. If your target audiences are parents of children with autism, find a forum, find out what the issues are, and start writing about them. This is a great way to research your niche.
• Find out how much competition is out there for the keywords trying to optimize with. The idea is to have low competition and high popularity for these topics.
• Organize your website for the keywords you’re using. Make sure everything is categorized as best you can and try not to randomly place articles throughout your website.
• Make sure your navigation menu is search engine friendly. Avoid using images and if you do, make sure you take advantage of ALT tags.
• Worry less about the search engine and more about being user friendly. Remember, Google is not your potential customer; it’s the visitor that comes to your website.

The old way of getting listed in search engines is to manually go to every single search engine, locate the webmaster area, and hand-submit your website to be crawled by filling out a form. This used to take hours (and it’s what those companies that charge for guaranteed listings want you to think they do). The truth is, guaranteeing a search engine listing is impossible because it can sometimes take months to show up in search results, but these companies know the same method I’m about to reveal to you.

To get listed in as many search engines as possible, simply DON’T SUBMIT YOUR WEBSITE! Instead, find a very popular relevant website (that relates to your product or service) and simply arrange for a direct link to your website be posted on their website somewhere the search engines crawl frequently. On very popular websites, search engines will crawl their website consistently all day long. So to guarantee the fastest listing, simple have a popular website feature a link to your website.

You don’t even need to contact the website owner to do this sometimes. Type in keywords that relate to your business in Google, choose a website on the first few pages that feature a forum or blog. Find a topic to reply to, but don’t SPAM, instead write a detailed and relevant response to the article or question. Under your response, put your hyperlink. This is usually called your signature. It’s that simple. Your website will be crawled within a few hours by several of the top (and most important) search engines and you will have a quick and easy listing.

Once you have a listing, I recommend you write many articles for your website and post them for the search engines to crawl. The more content, the better chances you’ll get quality traffic to your website from organic search results.

This is just a small sample of all the amazing secrets you’ll learn with my course. I hope that you’ll take the time to develop your successful money making website and make a commitment sticking to your plan.