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Landing Page – Google AdWords IV
As I’ve mentioned in the first three parts of this series, the amount of money you pay per click is comprised of a strong relationship between your AdGroup’s and keywords, your advertisement, and your Click-Through Rate (CTR). There is one final thought that I would like to add as I conclude Google AdWords Part IV. [...]
Ads – Google AdWords Part III
Your advertisement is the second most important item in Google AdWords. As I’ve mentioned in the last segment, your number one goal is to get your Click-Through Rate (CTR) up, since Google charges you more for the amount of impressions you receive rather than the actual Cost Per Click (CPC). So, you want to get [...]
CTR – Google AdWords Part II
In part one of the series, I gave you a simple outline of a methodology that optimizes your PPC campaigns. Under this methodology, your number 1 goal is to find profitable keywords and milk them for all they’re worth. To do this, you need to increase your Click-Through Rate (CTR). You see, Google AdWords is [...]
Methodology – Google AdWords Part I
Ever noticed when you want to bid on a competitive keyword, it seems almost impossible to compete because the cost per click is so high? Or maybe you’ve noticed if you have 20 or 30 competitors, no matter how much you bid, it’s almost impossible to work your way to the top of a first [...]
