As I’ve mentioned in the first three parts of this series, the amount of money you pay per click is comprised of a strong relationship between your AdGroup’s and keywords, your advertisement, and your Click-Through Rate (CTR). There is one final thought that I would like to add as I conclude Google AdWords Part IV. Your landing page does hold a fairly large part of Google’s algorithm for computing your Cost Per Click (CPC). You need to be sure that your landing page is keyword dense and is full of quality content. Google wants their customers to click on your ad and become a regular visitor to your website. They want you to succeed because what is good for you is also good for them. Continue Reading…
Your advertisement is the second most important item in Google AdWords. As I’ve mentioned in the last segment, your number one goal is to get your Click-Through Rate (CTR) up, since Google charges you more for the amount of impressions you receive rather than the actual Cost Per Click (CPC). So, you want to get as many clicks as possible for every thousand impressions to get your money’s worth in this business, and a good advertisement is going to make that happen. I’m not going to go into detail about verbiage or marketing concepts that make a good ad. Instead, I’m going to give you a few times that will increase your CTR. Continue Reading…
In part one of the series, I gave you a simple outline of a methodology that optimizes your PPC campaigns. Under this methodology, your number 1 goal is to find profitable keywords and milk them for all they’re worth. To do this, you need to increase your Click-Through Rate (CTR). You see, Google AdWords is not really Pay Per Click. In reality, it’s a very complex algorithm that that has more to do with your CTR rate than anything. You’re not necessarily paying per click, you’re pay for every 1,000 impressions. So, if your ad gets 1 click for every thousand impressions, your cost per click is going to be significantly higher than someone who gets 100 clicks per thousand impressions. This is called your CPM (Cost Per Mille). This works the same on the Content Network as well and other PPC networks like Yahoo Search Marketing and MSN AdCenter are going in this direction as well. Continue Reading…
Ever noticed when you want to bid on a competitive keyword, it seems almost impossible to compete because the cost per click is so high? Or maybe you’ve noticed if you have 20 or 30 competitors, no matter how much you bid, it’s almost impossible to work your way to the top of a first page listing without spending a fortune? Sometimes it might even feel like you’re spending $100 to make $50. It’s actually not as impossible as you would think, let me explain why (and most importantly, how). Continue Reading…