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><channel><title>AJ McClary &#187; Duplicate Content</title> <atom:link href="http://www.ajmcclary.com/tags/duplicate-content/feed" rel="self" type="application/rss+xml" /><link>http://www.ajmcclary.com</link> <description>Located in Washington DC/Northern Virginia</description> <lastBuildDate>Fri, 13 Jan 2012 01:12:27 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <item><title>My &#8220;Formula&#8221; to Getting Traffic</title><link>http://www.ajmcclary.com/my-formula-to-getting-traffic.html</link> <comments>http://www.ajmcclary.com/my-formula-to-getting-traffic.html#comments</comments> <pubDate>Thu, 17 Jan 2008 15:08:55 +0000</pubDate> <dc:creator>A.J. McClary</dc:creator> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Web Design]]></category> <category><![CDATA[Advertising]]></category> <category><![CDATA[Article Marketing]]></category> <category><![CDATA[Duplicate Content]]></category> <category><![CDATA[Keyword Research]]></category> <category><![CDATA[Optimization]]></category> <category><![CDATA[PageRank]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[Site Targeted Campaign]]></category><guid
isPermaLink="false">http://www.amazingdesignsecrets.com/my-formula-to-getting-traffic.html</guid> <description><![CDATA[I&#8217;m an Internet Marketer by trade. It is my full-time career to make websites look good and make money for people. The problem that I constantly see, however, is that a lot of my clients simply don&#8217;t understand everything involved with making a website marketable. Some think that it&#8217;s your web design that makes you [...]]]></description> <content:encoded><![CDATA[<p>I&#8217;m an Internet Marketer by trade. It is my full-time career to make websites look good and make money for people. The problem that I constantly see, however, is that a lot of my clients simply don&#8217;t understand everything involved with making a website marketable. Some think that it&#8217;s your web design that makes you marketable, with the &#8220;if you build it, they will come&#8221; mentality. Some are more concerned about simply having a website with a contact page, with the &#8220;if I have a website, everyone will find me and contact me instantly&#8221; mentality. The truth is, it takes a lot of work to a get a website together that is marketable and achieving the conversions you&#8217;re looking for. Here is my formula. I can&#8217;t guarantee it will work for every business, but it certainly works for me.<span
id="more-130"></span></p><p><strong>Steps to getting quality traffic to your website:</strong></p><blockquote><ol><li>Before developing your website, make sure it exists in a quality niche that is both competitive (but not too competitive) and profitable. Do keyword research to see what people are searching for and try to <em>solve</em> their problems. A good friend once told me that in this world, there are two ways to make it in business: (1) by giving and (2) by taking. I encourage you to make your money using method number one. You&#8217;ll find a sense of pride and comfort when building your online business.</li><li>Create a very high quality design that is optimized for SEO, keeps people wanting more, and drives visitors to return. To find this &#8220;design&#8221;, simply find a website that you admire who is doing very well and mimic the layout. Replace their graphics for your graphics, make this your own design. Work with a web designer (to hire me, just click the contact form) to get your ideas together in Photoshop and get the ball rolling.</li><li>Layout your design into individual web pages. Make sure every image has an ALT tag, make sure every page is keyword dense, make sure that every &lt;A href=&#8221;"&gt; body fits in with relevant keywords. Never include a hyper link that says &#8220;click here&#8221;. Make sure every page is filled with TITLE tags, META tags, and that you&#8217;re utilizing valid XHTML in your code. Make sure that you&#8217;re Section 508 compliant as well. Avoid using the TABLE tag if you can accomplish the same thing using simple XHTML tags and CSS.</li><li>Begin to write content for all of your pages. Make sure you have a page for free resources that will help you get organic traffic from the search engines. Hire a copywriter to write keyword dense articles for you. You need at least 20 to see an impact on your traffic. Make sure these articles are answering the questions that web surfers are asking the search engines. Lay all of your articles out on your pages and remember to continue adding articles at least weekly to keep the traffic coming in.</li><li>Start an Article Marketing campaign. Write an article that isn&#8217;t on your website and begin to distribute that article to article directories. Try <a
href="http://www.amazingdesignsecrets.com/u/9" title="" rel="nofollow">Article Submitter</a> for a great application that does it for free. Submit only to article sites that have good PageRanks. Sometimes it might be a good idea to &#8220;spin&#8221; your articles prevent getting held up in Google&#8217;s duplicate content penalty. Write a few articles if necessary and submit them on different iterations to remaining directories.</li><li>Create a squeeze page on your site where you&#8217;re trying to sell your product. Make sure that the squeeze page is making conversions from your current SEO campaign. Once you find a good conversion rate&#8230;</li><li>Start a Google AdWords campaign and begin to direct traffic to that squeeze page that has a good conversion rate. At this point, it&#8217;s a matter of spending money to make money&#8211;fueling a money making machine.</li><li>Begin to promote that same squeeze page on as many advertising services as possible. Consider starting a Site Targeted Campaign on as many relevant website as possible.</li><li>And finally, rake in the dough!</li></ol></blockquote><p>This is my &#8220;formula&#8221; and it works every time for me. Keep in mind, I didn&#8217;t include time periods in this because the amount of time you should spend on each step is contingent upon Google&#8217;s time to crawl your website, the time for you get a PageRank, and the time it takes for you to complete your tasks (like writing articles, designing website, optimization, etc.) I recommend that if you&#8217;re interested in marketing your product or service, begin optimizing your website for SEO. For the most part, SEO is completely free and sometimes has better conversion rates than PPC. Start your PPC campaign when you know the results are coming in and that your converting traffic.</p> ]]></content:encoded> <wfw:commentRss>http://www.ajmcclary.com/my-formula-to-getting-traffic.html/feed</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Article Submission Techniques</title><link>http://www.ajmcclary.com/article-submission-techniques.html</link> <comments>http://www.ajmcclary.com/article-submission-techniques.html#comments</comments> <pubDate>Sun, 30 Dec 2007 21:58:42 +0000</pubDate> <dc:creator>A.J. McClary</dc:creator> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Web Design]]></category> <category><![CDATA[Article Distribution]]></category> <category><![CDATA[Article Marketing]]></category> <category><![CDATA[Duplicate Content]]></category><guid
isPermaLink="false">http://www.amazingdesignsecrets.com/article-submission-techniques.html</guid> <description><![CDATA[As I’ve mentioned before, search engines are getting smarter everyday—so the schemes webmasters use to improve their PageRank can change at anytime. Google is going into the direction of relevancy and their goal is to give the person searching for a specific keyword exactly what they’re looking for. This is why having a high quality [...]]]></description> <content:encoded><![CDATA[<p>As I’ve mentioned before, search engines are getting smarter everyday—so the schemes webmasters use to improve their PageRank can change at anytime. Google is going into the direction of relevancy and their goal is to give the person searching for a specific keyword exactly what they’re looking for. This is why having a high quality website that searchers want to visit is so important.<span
id="more-111"></span></p><p>One technique that has recently become popular is writing high quality articles and submitting them to article directories. Unlike link exchanges and other directories, article directories allow you to post a high quality article with a back link to your website attached. The PageRank of article directories is usually higher and will allow you to easily rank highly in the search engines in a shorter period of time.</p><p>You need to monetize your articles. If you can embed affiliate links within your copy, you can generate easy money just by incorporating other products. At the very bottom of the article, you should include your name and website via an HTML anchor tag. Adding the following to the bottom of your article is sufficient enough for a back link:</p><blockquote><p>Written by: Andrew J. McClary<br
/> <code>&lt;a href="http://www.amazingdesignsecrets.com" target="_blank"&gt;Amazing<br
/> Design Secrets – Web Design and Internet Marketing Course&lt;/a&gt;</code></p></blockquote><p>I recommend using <a
href="http://www.amazingdesignsecrets.com/u/9" rel="nofollow"></a><a
href="http://www.amazingdesignsecrets.com/u/9" title="">Article Submitter Gold</a> to submit your articles to article directories. Although this application requires manual submission, it speeds up the submission process by automatically creating accounts and it also pre-fills the submission forms on your behalf for over 660 high quality directories.</p><blockquote><p>HTML Tables vs. CSS Layouts</p><p>By Andrew J. McClary</p><p>I&#8217;ve decided to make HTML vs. CSS my first article because I believe that CSS is growing at such a rapid pace that any web designer who is not familiar with designing CSS layouts (rather than HTML tables) will eventually render their skills obsolete. Take this website for example, AmazingDesignSecrets.com, we are devoted to teaching those who want to learn html, graphic design, and web design. If you take a look at any of the code throughout the entire website, you&#8217;ll notice that no tables exist on any page—yet you still see centered page with unique alignments and structured shapes and colors&#8230;&#8230;.[rest of article]</p><p>Andrew J. McClary is the author of “Amazing Design Secrets”, which teaches you how to design high quality websites and how to<br
/> &lt;a href=&#8221;http://www.amazingdesignsecrets.com&#8221; target=&#8221;_blank&#8221;&gt;learn web design, html, and internet marketing concepts&lt;/a&gt;.</p></blockquote><p>One thing that I would like to mention to watch out for is to be very careful when submitting these to the article directories. I say this because, in my experience, many webmasters are lazy and neglect o put their About the Author section to their site which results in a missing back link. Be careful and don’t work to fast—take your time.</p><p>Another thing to look out for is to remember to NOT post the same content in the article directories as you do within your own website. The information that you put on your website (via a blog, news section, article section, etc.) should be completely unique content to the search engines. It is okay to have duplicate article spanned over hundreds of websites, but it is not okay to include those same articles on your own—this will decrease your quality score.</p> ]]></content:encoded> <wfw:commentRss>http://www.ajmcclary.com/article-submission-techniques.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Page Rank Techniques</title><link>http://www.ajmcclary.com/page-rank-techniques.html</link> <comments>http://www.ajmcclary.com/page-rank-techniques.html#comments</comments> <pubDate>Wed, 26 Dec 2007 18:44:07 +0000</pubDate> <dc:creator>A.J. McClary</dc:creator> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[User Experience]]></category> <category><![CDATA[Back Links]]></category> <category><![CDATA[Duplicate Content]]></category> <category><![CDATA[PageRank]]></category><guid
isPermaLink="false">http://www.amazingdesignsecrets.com/page-rank-techniques.html</guid> <description><![CDATA[Google uses a patented technology that has completely changed the way content is organized in their search results and it has revolutionized the way people search the web. The concept is actually based off of a very complicated algorithm (as seen on the right) where each web page is assigned a rank of importance. The [...]]]></description> <content:encoded><![CDATA[<p>Google uses a patented technology that has completely changed the way content is organized in their search results and it has revolutionized the way people search the web. <span
id="more-97"></span>The concept is actually based off of a very complicated algorithm (as seen on the right) where each web page is assigned a rank of importance. The concept is that with the more websites you can quality back links your website; you can increase your PageRank on Google. The back link concept is the same for almost every search engine, but Google is very special. Google ranks your web pages between 0 and 10. When you trade links with websites that have a very low PageRank, you require several more back links to attain a higher PageRank.</p><p><a
href="http://upload.wikimedia.org/wikipedia/commons/thumb/2/2f/Linkstruct2.svg/360px-Linkstruct2.svg.png" target="_blank"><img
src="http://upload.wikimedia.org/wikipedia/commons/thumb/2/2f/Linkstruct2.svg/360px-Linkstruct2.svg.png" alt="Wikipedia PageRank Visual" title="PageRank Chart" border="0" height="136" width="148" /></a>Check out the table below, it does a wonderful job at showing how many links you will need to attain a high ranking. Say we have a website that has a PageRank of 1. In order to gain a PageRank of 3, you will need to trade 555 links from websites that have a PageRank of 3 and fewer than 50 external links to achieve that new PageRank. Sounds difficult, doesn&#8217;t it? Not really! The Yahoo! Directory and the DMOZ directory usually both have extremely high a PageRank&#8217;s. If you can simply get an internal link from a website that has a PageRank of 5, achieving a PageRank of 3 only requires that one person to link to you!</p><table
align="center" border="1" cellpadding="3" cellspacing="3"><tr><td
valign="top"><strong>PR</strong><strong> </strong></td><td
valign="top"><strong>PR3</strong><strong> </strong></td><td
valign="top"><strong>PR4</strong><strong> </strong></td><td
valign="top"><strong>PR5</strong><strong> </strong></td><td
valign="top"><strong>PR6</strong><strong> </strong></td><td
valign="top"><strong>PR7</strong><strong> </strong></td><td
valign="top"><strong>PR8</strong><strong> </strong></td></tr><tr><td
valign="top"><strong>1 </strong></td><td
valign="top">555</td><td
valign="top">3055</td><td
valign="top">16803</td><td
valign="top">92414</td><td
valign="top">508277</td><td
valign="top">2795522</td></tr><tr><td
valign="top"><strong>2 </strong></td><td
valign="top">101</td><td
valign="top">555</td><td
valign="top">3055</td><td
valign="top">16803</td><td
valign="top">92414</td><td
valign="top">508277</td></tr><tr><td
valign="top"><strong>3 </strong></td><td
valign="top">18.5</td><td
valign="top">101</td><td
valign="top">555</td><td
valign="top">3055</td><td
valign="top">16803</td><td
valign="top">92414</td></tr><tr><td
valign="top"><strong>4 </strong></td><td
valign="top">3.5</td><td
valign="top">18.5</td><td
valign="top">101</td><td
valign="top">555</td><td
valign="top">3055</td><td
valign="top">16803</td></tr><tr><td
valign="top"><strong>5 </strong></td><td
valign="top">1</td><td
valign="top">3.5</td><td
valign="top">18.5</td><td
valign="top">101</td><td
valign="top">555</td><td
valign="top">3055</td></tr><tr><td
valign="top"><strong>6 </strong></td><td
valign="top">0.5</td><td
valign="top">1</td><td
valign="top">3.5</td><td
valign="top">18.5</td><td
valign="top">101</td><td
valign="top">555</td></tr><tr><td
valign="top"><strong>7 </strong></td><td
valign="top">0.5</td><td
valign="top">0.5</td><td
valign="top">1</td><td
valign="top">3.5</td><td
valign="top">18.5</td><td
valign="top">101</td></tr><tr><td
valign="top"><strong>8 </strong></td><td
valign="top">0.5</td><td
valign="top">0.5</td><td
valign="top">0.5</td><td
valign="top">1</td><td
valign="top">3.5</td><td
valign="top">18.5</td></tr><tr><td
valign="top"><strong>9 </strong></td><td
valign="top">0.5</td><td
valign="top">0.5</td><td
valign="top">0.5</td><td
valign="top">0.5</td><td
valign="top">1</td><td
valign="top">3.5</td></tr><tr><td
valign="top"><strong>10</strong></td><td
valign="top">0.5</td><td
valign="top">0.5</td><td
valign="top">0.5</td><td
valign="top">0.5</td><td
valign="top">0.5</td><td
valign="top">1</td></tr></table><p>In theory, you can back link your way into a PageRank of 8 (from a PageRank of 1) by having 2,795,522 websites link to you, but it’s important to realize that if you practice this scheme (which Google considers link farming), you will get banned from the search engines.</p><p>If your website has a PageRank 0, there may be a problem that you should investigate. Google gives this PageRank as a penalty for websites that are promoted by unethical and illegal means, including link farming. If you have just registered a domain, don’t fret—Google automatically registers a Page Rank of 0 for newly registered domain names.</p><p>Other things to boost your PageRank:</p><ul><li>Purchase an older domain name. Statistics show that those who purchase old domain names rank better (and faster) in Google. I have personally seen this and it does help.</li><li>When you purchase your domain, don&#8217;t purchase it for just one year. Statistics also show that websites that are registered for 10 years instead of 1 perform better in Google and other search engines. This is because search engines assume relevancy for websites that &#8220;are going to be around for a while&#8221;.</li><li>If you have a link that you do not want crawled for purposes of PageRank, add rel=&#8221;nofollow&#8221; to your anchor tag (&lt;a  href=&#8221;#&#8221; rel=&#8221;nofollow&#8221;&gt;Example&lt;/a&gt;).</li><li>If you have text within a web page that you don&#8217;t want the search engine to craw, you can avoid the problem by converting your text into an image. The bots that crawl websites are unable to crawl images for text, so by placing the text into an image in Adobe Photoshop can save you from loosing your positions in the search engines.</li></ul> ]]></content:encoded> <wfw:commentRss>http://www.ajmcclary.com/page-rank-techniques.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Google&#8217;s Duplicate Content Penalty</title><link>http://www.ajmcclary.com/googles-duplicate-content-penalty.html</link> <comments>http://www.ajmcclary.com/googles-duplicate-content-penalty.html#comments</comments> <pubDate>Wed, 28 Nov 2007 02:39:27 +0000</pubDate> <dc:creator>A.J. McClary</dc:creator> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Web Design]]></category> <category><![CDATA[Article Distribution]]></category> <category><![CDATA[Article Marketing]]></category> <category><![CDATA[Copywriting]]></category> <category><![CDATA[Duplicate Content]]></category><guid
isPermaLink="false">http://amazingdesignsecrets.com/blog/2007/11/28/googles-duplicate-content-penalty/</guid> <description><![CDATA[As I&#8217;ve revealed to you in my free six-day mini-course (and in much more detail in my Amazing Design Secrets Internet Marketing book if you haven&#8217;t got the chance study my course yet), one of the best ways to get a ranking in the search engines is to get a &#8220;back-link&#8221; to your website. What [...]]]></description> <content:encoded><![CDATA[<p>As I&#8217;ve revealed to you in my free six-day mini-course (and in much more detail in my Amazing Design Secrets Internet Marketing book if you haven&#8217;t got the chance study my course yet), one of the best ways to get a ranking in the search engines is to get a &#8220;back-link&#8221; to your website. What exactly does that mean, you might ask? I means that you need to get someone who is doing well to refer you by placing a hyperlink to your website off of their website so that the search engines can crawl you. The more often your website is referred, the more often your searchers are going to find your website in the search engines.<span
id="more-13"></span></p><p>Of course, there is much more involved than simply getting back-links to your website to ensure that you get high amounts of relevant traffic. If it were that easy, everyone would do it.The Internet would be filled with traded links and spiderwebs of useless information and nobody would every find what they&#8217;re looking for. You have to provide high quality information to get yourself noticed these days. So what most Internet Marketers do is write a high quality article and distribute to hundreds of article websites across the globe. At the very bottom of the article features an &#8220;About the Author&#8221; section with a short biography of the writer and a back-link to his or her website.</p><p>&#8220;Bingo!&#8221;, says Jeff, the uneducated Internet Marketer. &#8220;Now I have hundreds of back-links, I&#8217;m gonna get a ton of traffic now!&#8221;</p><p>And for a few weeks, the excitement was justified&#8211;until the worst thing you could imagine happened. When Jeff realized that his traffic was cut by 90%, he decided to do a Google search to see how many back-links existed. He went from hundreds of back-links to about 12 in only 3 weeks.</p><p>&#8220;What happened?&#8221;, Jeff screamed!</p><p>What do you think happened? Jeff got hit with Google&#8217;s new duplicate content algorithm! Nowadays, it is extremely difficult to beat Google because they are constantly updating their algorithm to beat the cheaters&#8211;and it&#8217;s not technically cheating!&#8211;or is it? Google rewards people for originality. They don&#8217;t want their searchers to type in a phrase and get 600 pages of the same exact article in their search results, so they omit the unnecessary ones and bring out other results so that the searcher doesn&#8217;t waste their time.</p><p>The new rule of thumb for 2008 is BE ORIGINAL in all of the content you write for your website, be thorough, and be of high quality!</p><p>So that said, I&#8217;d like to recommend a free service for you that is pioneering the way of taking your articles and generating hundreds of original articles using an amazing AJAX thesaurus and giving maximum back-link exposure. This service is absolutely amazing! I just started using it last week and it has really helped me already. Its simple, you just paste your article in, follow the instructions, and in no time at all you have hundreds of variations of your article. The best part is that once you&#8217;ve finished, you have the option to submit every single variation of your article at random to hundreds of article directories. I&#8217;ve been so impressed, I had to share it with you!</p><p>The name of this service is JetSpinner. Here is the link: <a
href="http://www.jetsubmitter.com/?thankyou-page=6564" target="_blank">http://www.jetsubmitter.com/</a></p> ]]></content:encoded> <wfw:commentRss>http://www.ajmcclary.com/googles-duplicate-content-penalty.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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