Tag Archives: Copywriting

Elements of Content Strategy

by A.J. McClary on 18. Jul, 2010 in Information Architecture

Content strategy is a fairy new buzz word that’s been heavily promoted in the UX field for the past year or so. Focus on quality content is often neglected in almost any area of information architecture. I think it’s rather pathetic, considering the purpose of IA is to provide a good content experience to our users. Content development, in my mind, is made up of five different disciplines. One content strategist isn’t going to know all five areas, it’s more common for them to specialize in just a few of these. They are going to come from variety of backgrounds, including technical, marketing, literary, and subject matter related. Whether you already have a content strategist or you’re looking to invest in one, here are some roles to focus on:
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Writing Content For Your Website

by A.J. McClary on 02. Dec, 2007 in Internet Marketing, Web Design

Although the actual content on your website is not directly associated with the design process, it’s important that before you begin the development process of your website, you have all of your content written. It is important that your information is well written, without grammar or spelling errors and is ready for production. Many web designers prefer to put draft copies of their material in their websites while their in designing and I would like to advise you not to do that. It makes editing far more difficult to change when it’s getting close to production. You will also experience more delays before you are ever able to make money off of the project. (more…)

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Writing quality content for your website

by A.J. McClary on 01. Dec, 2007 in Internet Marketing, Web Design

Many people are probably wondering why I give so much free information in my 6-day mini course. This is a very complex and growing industry and so many people think that Internet Marketing is hard and they usually quit shortly after they get started. I’m going to reveal to you another one of my secrets: Quality content will bring quality traffic to your website. This is true for both SEO Marketing and PPC Marketing. (more…)

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Google’s Duplicate Content Penalty

by A.J. McClary on 28. Nov, 2007 in Internet Marketing, Web Design

As I’ve revealed to you in my free six-day mini-course (and in much more detail in my Amazing Design Secrets Internet Marketing book if you haven’t got the chance study my course yet), one of the best ways to get a ranking in the search engines is to get a “back-link” to your website. What exactly does that mean, you might ask? I means that you need to get someone who is doing well to refer you by placing a hyperlink to your website off of their website so that the search engines can crawl you. The more often your website is referred, the more often your searchers are going to find your website in the search engines. (more…)

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Writing an E-Book

by A.J. McClary on 15. Apr, 2007 in Web Design

Writing an e-book is one of the best ways to get your idea heard. We live in a world where people want information, and in many cases, people are willing to pay for information, like they do for my Amazing Design Secrets course. I created this course because I am just sick of all of the resources that exist today to learn html, graphic design, and web design. One day, I though to myself “I can do better”, so I decided to do just that. I sat down for months and months and I wrote a 140 page book, and when I was done I said “this isn’t enough” so I then created 33 videos to go along with it. Luckily, there are millions of people in this world that want to learn web design and are willing to pay a small price to get step by step instructions and lessons from a professional to become a professional themselves. (more…)

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