Helping people get to know who their users are!
Articles

Flesch Reading Ease Score—say what?

I thought I would take a minute and talk about a topic that many content strategists and user experience professionals ignore: While we are all at different reading levels, the fact remains that the majority of American’s can barely read. This very statement should influence the way that content strategists, copywriters, information architects write and [...]

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Articles

Elements of Content Strategy

Content strategy is a fairy new buzz word that’s been heavily promoted in the UX field for the past year or so. Focus on quality content is often neglected in almost any area of information architecture. I think it’s rather pathetic, considering the purpose of IA is to provide a good content experience to our [...]

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Writing Content For Your Website

Although the actual content on your website is not directly associated with the design process, it’s important that before you begin the development process of your website, you have all of your content written. It is important that your information is well written, without grammar or spelling errors and is ready for production. Many web [...]

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Writing quality content for your website

Many people are probably wondering why I give so much free information in my 6-day mini course. This is a very complex and growing industry and so many people think that Internet Marketing is hard and they usually quit shortly after they get started. I’m going to reveal to you another one of my secrets: [...]

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Google’s Duplicate Content Penalty

As I’ve revealed to you in my free six-day mini-course (and in much more detail in my Amazing Design Secrets Internet Marketing book if you haven’t got the chance study my course yet), one of the best ways to get a ranking in the search engines is to get a “back-link” to your website. What [...]

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