Tag Archives: Brand Development

Logo Creation and Developing a Brand

by A.J. McClary on 02. Dec, 2007 in Internet Marketing, Web Design

Creating a brand is one of the most important marketing decisions you can ever make. When you build a website, you are either creating a new brand or following an existing brand. It is imperative that you always stick with branding no matter what. Branding is everything in an advertising campaign because it shows a common appearance because it the reader can relate to your business with. It is important to create a brand because it will allow the person to immediately recognize your company when someone gives them a business card, sends them to their website, gives away a brochure, or puts up a billboard. Keeping a campaign that follows designer established rules is very important to a successful campaign, as well as the success of their business. (more…)

Read full story • Comments { 0 }

Beginning a Design: Color and Layout

by A.J. McClary on 02. Dec, 2007 in Web Design

Now that your idea is finally organized and have your business model off the ground, you can get started in the design process. There are a couple of web design secrets which I’m going to show you that will help you achieve the best design and color scheme before you even bring the your ideals to your computer. Here are a few exercises: (more…)

Read full story • Comments { 0 }