Helping people get to know who their users are!
Articles

Software is About People

What a drastic statement! We often forget the products we build are not about technology, engineering, or even design. We write software because it enriches the lives of others and makes the world a better place to live. If this can’t be accomplished, the tools we build are just lines of code rendered graphically on [...]

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Video Blog

The Customer is ALWAYS Right

Even when you know they’re wrong: What UX (and other) consultants NEED to know before they get too pushy and drive their customer away.

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It’s okay to break the rules sometimes

Beware of hard-fast rules, you can always find reasons to break them. This is something I find common among user interface designers—rules that are so sacred, violation will untwine the threads of society as we know it; crippling the entire internet to a slow and painful end. This, of course, is simply not true. Breaking [...]

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How Windows 7 is incorporating User Experience (UX) design into their marketing strategy

AND why it’s GENIUS! Microsoft answers a very important question: “Do you know what I want?” and pushes for a goal of “Making the PC simpler”.

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Video Blog

Creating Amazing Website Experiences (UX)

Creating Amazing Website Experiences (UX)

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