Archives
Flesch Reading Ease Score—say what?
I thought I would take a minute and talk about a topic that many content strategists and user experience professionals ignore: While we are all at different reading levels, the fact remains that the majority of American’s can barely read. This very statement should influence the way that content strategists, copywriters, information architects write and [...]
How to succeed in UX without being a douchebag.
Today, we’re gonna discuss how to get people in your organization to get on board with usability testing and the UX/IA methodologies. People who work in our field are not always accepted in their organizations. UX design can often make people very antsy—especially because what we do is so different. When you know you’re right, [...]
Q&A – Creating Usability Testing Scenarios
When planning a usability testing project, I get a lot of questions regarding the creation of scenarios. Often times, I ask the stakeholder to identify a few scenarios they would like me to test with the users and they sometimes have trouble coming up with good ones. Here are some common questions I get along with a [...]
Usability Recruiting: Selecting Good Participants
Click to tweet: “I’m reading @ajmcclary’s Usability Recruiting: Selecting Good Participants”. Usability recruiting is often a very convoluted and under-invested task that is by far one of the most important parts of usability testing. When usability recruiting is not done well, you often get no-shows, flakes, and non-relevant participants. Here is some advice that will [...]
Why you should do a Cognitive Walkthrough.
Cognitive walkthrough’s are my favorite form of usability testing—and I do it so much, it’s almost exclusively the only type of usability testing that yields head-turning results. A cognitive walkthrough is a simple methodology to conducting usability testing that involves assembling a panel of 5-6 users and having them “walkthrough” a series of scenarios. You [...]
