Your advertisement is the second most important item in Google AdWords. As I’ve mentioned in the last segment, your number one goal is to get your Click-Through Rate (CTR) up, since Google charges you more for the amount of impressions you receive rather than the actual Cost Per Click (CPC). So, you want to get as many clicks as possible for every thousand impressions to get your money’s worth in this business, and a good advertisement is going to make that happen. I’m not going to go into detail about verbiage or marketing concepts that make a good ad. Instead, I’m going to give you a few times that will increase your CTR. Continue Reading…
In part one of the series, I gave you a simple outline of a methodology that optimizes your PPC campaigns. Under this methodology, your number 1 goal is to find profitable keywords and milk them for all they’re worth. To do this, you need to increase your Click-Through Rate (CTR). You see, Google AdWords is not really Pay Per Click. In reality, it’s a very complex algorithm that that has more to do with your CTR rate than anything. You’re not necessarily paying per click, you’re pay for every 1,000 impressions. So, if your ad gets 1 click for every thousand impressions, your cost per click is going to be significantly higher than someone who gets 100 clicks per thousand impressions. This is called your CPM (Cost Per Mille). This works the same on the Content Network as well and other PPC networks like Yahoo Search Marketing and MSN AdCenter are going in this direction as well. Continue Reading…
Ever noticed when you want to bid on a competitive keyword, it seems almost impossible to compete because the cost per click is so high? Or maybe you’ve noticed if you have 20 or 30 competitors, no matter how much you bid, it’s almost impossible to work your way to the top of a first page listing without spending a fortune? Sometimes it might even feel like you’re spending $100 to make $50. It’s actually not as impossible as you would think, let me explain why (and most importantly, how). Continue Reading…
Let’s face it, nobody uses pop ups anymore–and in order to get great conversions on a single product, we need to get the attention of our visitors in the least annoying way as possible. Banner ads and Google AdSense are quickly becoming non-effective psychologically because people are beginning to ignore advertising. So, in order for our advertising to become effective, we need to think outside of the box. Continue Reading…
I’m an Internet Marketer by trade. It is my full-time career to make websites look good and make money for people. The problem that I constantly see, however, is that a lot of my clients simply don’t understand everything involved with making a website marketable. Some think that it’s your web design that makes you marketable, with the “if you build it, they will come” mentality. Some are more concerned about simply having a website with a contact page, with the “if I have a website, everyone will find me and contact me instantly” mentality. The truth is, it takes a lot of work to a get a website together that is marketable and achieving the conversions you’re looking for. Here is my formula. I can’t guarantee it will work for every business, but it certainly works for me. Continue Reading…
Google AdWords is an excellent way to bring traffic to your website. The problem is, that in competitive markets, it can get very expensive bringing that traffic in–especially when 20 other people are bidding on your same keyword and to get a first page listing will cost you upwards of $2.00 per click. It can get very expensive to promote your product when you’re spending $100 on advertising to make $50. Just imagine if your competition is 200 instead of 20? Continue Reading…
For the past 5 years, my business partner and I have been using ReadyHosting as our primary web hosting provider. In the beginning, the company was magnificant, but lately they’ve…well…completely sucked! I needed a web host that could give me the power that I get from dedicated hosts, but at reseller/shared hosting prices. I tried at least five other web hosts in the past few years and I found that Host Monster was the absolute best I could find. Continue Reading…
Building a website for PPC is a much different process than building a search engine optimized website. Although a profitable website should be balanced to function well for PPC and SEO, since with PPC you’re spending your hard earned money on traffic, you need to make sure that your web design is achieving results. Continue Reading…
Masking affiliate links is very important, and in this lesson, I’m going to show you how to do it with ease. A lot of affiliates do not mask their affiliate links and they’re loosing money because of lost traffic because of it. Here are a few reasons why they need to be hidden:
- Google can recognize an affiliate link when they see one. It’s a simple algorithm really, if Google crawls a hyper link that forwards to another hyper link, it can easily assume that the link is an affiliate link and it will either lower your Quality Score (if promoting through Google AdWords) or lower your PageRank (if promoting through SEO).
- People are getting smarter and they notice when they see *.*.clickbank.net…or if they see a hyper link with a number next to it, they’re getting sent to a website that is trying to sell them something.
- If you’re promoting your website through e-mail marketing, SPAM filters are getting smarter every day and if one affiliate screws up, it ruins it for everyone trying to use similar hyper links from the same domain.
Here are a few methods to solve this problem: Continue Reading…
Finding a profitable niche is the most important part of starting an online business. If you want to be involved in a lucrative opportunity, you must be willing to investigate popular keywords to sell to your specific niche. Some business opportunities are going fail and some are going to be great successes. In my experience, 50% of my startups are failures. Unfortunately, it’s a matter of trial and error whether your business is going to be successful or not. Continue Reading…