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Ads – Google AdWords Part III
Your advertisement is the second most important item in Google AdWords. As I’ve mentioned in the last segment, your number one goal is to get your Click-Through Rate (CTR) up, since Google charges you more for the amount of impressions you receive rather than the actual Cost Per Click (CPC). So, you want to get [...]
CTR – Google AdWords Part II
In part one of the series, I gave you a simple outline of a methodology that optimizes your PPC campaigns. Under this methodology, your number 1 goal is to find profitable keywords and milk them for all they’re worth. To do this, you need to increase your Click-Through Rate (CTR). You see, Google AdWords is [...]
Methodology – Google AdWords Part I
Ever noticed when you want to bid on a competitive keyword, it seems almost impossible to compete because the cost per click is so high? Or maybe you’ve noticed if you have 20 or 30 competitors, no matter how much you bid, it’s almost impossible to work your way to the top of a first [...]
My “Formula” to Getting Traffic
I’m an Internet Marketer by trade. It is my full-time career to make websites look good and make money for people. The problem that I constantly see, however, is that a lot of my clients simply don’t understand everything involved with making a website marketable. Some think that it’s your web design that makes you [...]
Creating a Site Targeted Campaign
Google AdWords is an excellent way to bring traffic to your website. The problem is, that in competitive markets, it can get very expensive bringing that traffic in–especially when 20 other people are bidding on your same keyword and to get a first page listing will cost you upwards of $2.00 per click. It can [...]
