Archive | December, 2007

Optimizing Your Website for Yahoo

by A.J. McClary on 25. Dec, 2007 in Internet Marketing

Search Engine Optimization is not a one size fits all formula. Just because our optimization worked great for Google, it does not mean that it will be the same for Yahoo! or any other search engine. Yahoo has been around for a very long time and is one of the oldest search engines on the Internet. Because of this, they have longevity of providing results to searchers and they have the statistics to show exactly what people are looking for. This is why many advertisers use the Overture (Yahoo Search Marketing) suggestion tool to plan their marketing campaign with Yahoo! (more…)

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Optimizing Your Website for Google

by A.J. McClary on 23. Dec, 2007 in Web Design

Let’s face it; Google is the world’s largest and most popular search engine. If you are unable secure a ranking within their search results for your related keyword, you are not going to get very many organic hits to your website. It is important to know, as an internet marketer and web designer, how Google operates and how their algorithm behaves and changes. (more…)

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Building an SEO Friendly Website

by A.J. McClary on 21. Dec, 2007 in Internet Marketing, Web Design

Building a search engine friendly website can be a difficult thing, but it’s absolutely essential to getting quality traffic to your website. There are two kinds of SEO, black hat and white hat optimization. The actual line between the two are very thin, but black hat is frequently referred to websites that use spam and unethical techniques to gain a search engine ranking by beating the system, and white hat refers to websites that gain search engine ranking by having quality content and following the search engine rules. (more…)

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Keyword Research

by A.J. McClary on 20. Dec, 2007 in Internet Marketing, Web Design

Researching keywords can take you a very long way. This is one of the reasons why I recommend to my web design students to read this book before they get involved with website that may or may not be successful. Before I get into the technicalities of researching keywords, I’d like to tell you a story of a failure I had when I first started out in Internet Marketing. (more…)

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December Poll

by A.J. McClary on 19. Dec, 2007 in Internet Marketing, User Experience

A lot of us are huge webmasters with big portfolios, but others are just starting out. The weekly poll for this week has to do with how many websites you mange. Click “read more” to participate.
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